School is back in session, the summer is coming to a gradual end and the tournament seems far, far away but it is actually the time to list your home for the longest market exposure you can get.
Hopefully your yard is in full bloom, your outdoor spaces are looking great, and the sun is highlighting your rooms in a very favorable light. It's time to whip out those cameras and shoot photos of your yard while it is still in bloom. (If you don't feel you have the best of shutter thumbs, you can hire real estate photographers for about 200.00. Or enlist a friend with great photographic skills.)
Shoot each room when the sun is making it look its best. Not every room will likely have that favorable exposure at the same time of the day. Clear clutter. Take down personal photos. Move toys, pets, stacks of mail out of the way. These photos should look like they could go in a magazine...well lit, uncluttered, welcoming.
Next move outdoors. The southern sun is difficult for even the hardiest of plants. If your pots or window boxes are looking wan, don't hesitate to toss out the parched and bring in the fresh, prior to taking photos. You want your yard to look very appealing in each photo.
If you have a pool, be sure to shoot it in the most favorable light. You may want to include colorful chairs and pillows as well as a fresh pitcher of lemonade and glasses. Pick a day when the sky is beautiful and the pool is lit from the side, not directly overhead. Early morning and late afternoon sun can provide more gracious lighting.
Remember, it is now a TIGHT market. Not every house will rent. Your presence on the internet via photos is your ticket to securing a rental. This is your most important first date. Don't skimp. Take 15 minutes per room to see what angle is best, what lighting, check for things in corners you didn't see before looking through a lens.
If you are new to Augusta or new to the idea of renting, you may wish to purchase the book or schedule a home visit where I can assist you with thinking through a Masters rental. You can find out more here. If you are ready to proceed, here is a list of companies I have dealt with. Happy listing!
Masters Housing Bureau
1 Tenth Street,
The Masters Housing Bureau is sanctioned by the Augusta National Golf Club.
607 Fury’s Ferry Road, Martinez, GA 30907
339 Fury’s Ferry Road, Suite 3
Martinez, GA 30907
332 Baston Road,
Martinez, Georgia 30907
Laurie Easterlin is a realtor with Keller Williams Augusta Partners, a home stager with Staged2aTee, and a golf rental preparation specialist. She can be reached below: